Category Project work, public relations, strategic communications, media training
US-based public relations firm Beehive Strategic Communications was engaged by a global reinsurance broker to raise their profile and counter negative market sentiment about the business. Beehive realised that to successfully implement the strategy, it needed to partner with a UK-based public relations agency with a deep understanding of specialist re/insurance trade press as well as having the ability to work on an international basis.
Rein4ce and Beehive organised in-depth key messaging sessions and implemented crisis communication plans to ensure the company had a consistent, positive and forward-thinking message to deliver to the market. Rein4ce media trained key executives in advance of showcase interviews to accompany their annual results. Rein4ce also carried out a discrete market survey of senior journalists to ascertain how the client was perceived.
PR activity generated a series of positive interviews where we successfully moved the emphasis away from speculation about the business towards the healthy long-term prospects for the client. Thereafter, we organised a number of press releases on key developments for the business which generated a high level of positive press coverage. In total, we generated around 100 pieces of coverage for the client.
After working with the client for six months, we again canvassed journalists and they agreed that perception of the business had changed in a positive way.
What the client said
“We needed a UK partner with deep re/insurance industry expertise, a business-minded approach and trusted media relationships. We also needed an agency that could begin achieving results immediately. After an extensive search, Rein4ce quickly emerged as the perfect fit. From day one, Stephen and Mairi were a seamless and valuable part of our team. They led the effort to build strong relationships between the client brand and key UK-based publications, resulting in significant coverage that exceeded expectations and strategically supported the goals of the business. The team at Rein4ce is professional, forward-thinking, enthusiastic and an all-around wonderful partner. I would strongly recommend them for any project involving the international insurance and reinsurance markets.”
Ayme Zemke, Senior Vice-President at Beehive Strategic