Client All clients
Category Project work, public relations, strategic communications, social media
Date September 2017
The Monte Carlo Rendez-Vous is the largest reinsurance meeting in the world, and the majority of trade magazines produce daily newsletters. Journalists are under extreme pressure to produce the daily newsletters – and they are bombarded with invitations from communications departments and public relations firms who are keen to have their clients featured. For the 2017 Rendez-Vous, Rein4ce represented 10 clients.
Strategy
In order to produce the daily newsletters and special editions for September to coincide with the Rendez-Vous, many of the interviews are conducted in advance and opinion pieces are written beforehand. Preparations began in the first half of the year as Rein4ce liaised with trade magazines to ensure our clients achieve the widest possible exposure. This involved arranging pre-event interviews and round table slots, brainstorming with clients for opinion piece ideas and pitching them, organising and staffing interviews at the event, then preparing comprehensive coverage reports.
Results
For the 10 clients we represented, Rein4ce secured 70 pieces of coverage in 13 media outlets, including 18 pieces which were written by Rein4ce staff.
Our clients were featured in AM Best TV, Business Insurance, Global Reinsurance, Insurance Day, Insurance Insider, Insurance Journal, Intelligent Insurer, the Reactions CEO supplement, Reinsurance, and The Royal Gazette in Bermuda.
What the client said
“Our experience with them at Monte Carlo was nothing short of top notch. Rein4ce provided terrific guidance to determine the right market exposure for us leading up to and during the conference, then executed with great tenacity, lining up the needed interviews and media coverage to deliver it. Their planned coverage created a high level of positive and accurate buzz about Greenlight Re and raised our profile within the industry exactly how we wanted.”
John Drake, Head of Business Development, Greenlight Re.
“Rein4ce has totally transformed our PR programme with a rapid and clear strategy. When we operate in a niche such as ours,
the relationships with publications, market professionals and journalists are really what helps to develop our brand. Rein4ce brings this to the table from day one. Always imaginative and creative, they’re a pleasure to work with and a great asset to our business. I wouldn’t hesitate to recommend.”
Ed Dalton, Marketing Manager, Pro Global.
“Just a quick thank you for your help and support in Monte Carlo and beforehand. I very much enjoyed working with you and the team and felt it was a very successful event.”
Jennette Newman, Partner, BLM.
“Thank you for your hard work and being a factor in making the Rendez-Vous successful for IGI this year.”
Aaida Abu Jaber, PR and Marketing Manager, IGI.
