Services
Public relations
Rein4ce offers a full range of public relations services to promote your business to your target audience. We start by helping you to develop your key messaging, then identify the audience you want to reach, and the goals you want to achieve.
We then deliver a PR strategy and execute it through a range of activities such as press releases, opinion pieces, blogs, interviews, webinars, and round table appearances.
Corporate communications
The global insurance and reinsurance industry is complex and fast-moving, and engaging with multiple stakeholders can be challenging. Whether publicly-listed or privately-owned, clients trust Rein4ce to provide expert communications advice and ensure their company’s messages are delivered and understood when it matters.
Content creation
Having impactful content that supports company strategy is key to standing out from the crowd. The Rein4ce team includes experienced former journalists with first-class writing skills, deep industry knowledge, and an understanding of what resonates with audiences.
The team has a track record of delivering a wide range of written materials, including thought leadership features, case studies, newsletters, annual reports, speeches, brochures, white papers, websites, social media content, and other marketing literature.
Social media
Rein4ce has provided strategic-level social media advice to international companies in Europe, the United States, the Middle East and the Far East, as well as providing hands-on training on the use of platforms such as LinkedIn, Twitter (X), Facebook, Instagram and YouTube.
Training is tailored to different levels, from beginners through to experienced users – all with a specific insurance and reinsurance industry focus.
Media training
Rein4ce has developed highly effective media training programmes that focus specifically on the insurance and reinsurance media.
Working with experienced trainers and camera crew, we give your executives the skills they need to deal with even the toughest of interviewers.
All training is centred on issues specific to your company – and is delivered within the context of the insurance and reinsurance media they will deal with. Our programmes leave your executives feeling comfortable and confident when interacting with the media.
Strategic advice
Rein4ce works at executive level and with in-house marketing and communications teams to help deliver strategic business objectives. The team has a hands-on and practical approach to help companies reach their audience.
This includes selecting the right media or medium for your message, helping companies through times of challenge and change, and raising the profile of key individuals in the business.
Client Case Studies
Client: FloodFlash
Date: June 2024
High level overview
FloodFlash is an award-winning parametric flood insurance company. FloodFlash sensor technology is the first of its kind on the market and enables the company to provide its rapid payout flood products to businesses and public entities that struggle to secure flood terms anywhere else.
Strategy
FloodFlash engaged Rein4ce in January 2024. Following consultation with FloodFlash, our objective was to raise the profile of the company in the US to coincide with its expansion into new states, and position senior executives as thought leaders in natural catastrophes, climate change, and parametric technology.
Results
In the six months spent working with FloodFlash, Rein4ce has generated significant coverage in the trade press. This includes organising a number of interviews for Chief Executive Officer Adam Brimmer, Chief Underwriting Officer Ian Bartholomew, and US Commercial Director Rich Coyle in trade media including Insurance Journal, Insurance Day, The Insurer, and Insurance Business.
What the client said
Working with Rein4ce has been fantastic. The team has been diligent and knowledgeable in their approach, always working to get the best outcomes. We’ve benefitted from first rate coverage since working with them. I’d recommend them to anyone that needs support with deep knowledge of the insurance industry.
Chris Sills, Marketing Manager at FloodFlash
Client: Xceedance
Date: September 2023
High level overview
Xceedance is a global insurance services technology company. Xceedance was set up to provide a wide range of technology services to catalyze insurance ecosystems. It now has more than 3,200 staff, offices in the United States, UK, Poland, India, and Australia, and more than 150 clients in the global property and casualty insurance industry.
Strategy
The Rendez-Vous de Septembre in Monte Carlo is the leading reinsurance conference in the world, attracting senior executives from all the main reinsurance companies, brokers, ratings agencies, and service providers. It is also attended by all the global reinsurance media, many of whom produce daily newsletters from the event.
It is always a challenge to secure media opportunities for service providers such as technology companies because the journalists mainly focus on carriers and brokers. Rein4ce began preparation for the conference months in advance, which included creating tailored and persuasive pitches offering Isabelle Clausner, Vice-President, Client Executive, Southern Europe, for interviews before the event, and on the ground in Monte Carlo in September. Rein4ce brainstormed with Isabelle and the Xceedance PR team to create detailed talking points to promote Isabelle and Xceedance, as well as for general hot topics at the event. Preparation also included a briefing on the journalists interviewing Isabelle and their publications.
Results
The 2023 Rendez-Vous de Septembre was extremely successful in raising the profile of Isabelle and Xceedance and the services they provide, as well as building relationships with some of the most influential journalists in the market.
Rein4ce secured pre-conference interviews with Insurance Day – leading to a front cover story – and with Intelligent Insurer. Rein4ce also secured a spot for Isabelle on an Intelligent Insurer round table on generative AI, and on the Supercede Reinsurance podcast.
What the client said
Rein4ce took a clear and strategic approach to profiling both myself and Xceedance at the 2023 Rendez-Vous de September. The work they put in enhanced my own visibility, allowed me to connect with a wide variety of people, and gave me high profile opportunities to demonstrate Xceedance expertise. I look forward to continuing our work together.
Isabelle Clausner, Vice-President, Client Executive, Southern Europe, Xceedance
Client: Ariel Re
Date: September 2023
High level overview
After being acquired by private equity firms Pelican Ventures and JC Flowers in 2020, Ariel Re, which underwrites a global portfolio of reinsurance products in Bermuda, London and Hong Kong, engaged Rein4ce to raise its visibility in reinsurance and capital markets.
Strategy
A key element of our strategy was to emphasise Ariel Re as the ‘Premier Manager of Reinsurance Risk’ at the world’s leading reinsurance conference, the 2023 Monte Carlo Rendez-Vous de Septembre. We wanted to convey to the market via the media that Ariel Re was committed to property reinsurance and had an appetite for appropriately priced catastrophe risk.
CEO Ryan Mather wanted to be selective about media relations – seeking quality over quantity – only engaging with the media when there was a message to communicate. A leading objective was to get him on the cover of a magazine during Monte Carlo, which Rein4ce achieved with a cover article in the September edition of Bermuda Re+ILS.
Promotional activity began well before Monte Carlo, with interviews set up with the reinsurance trade press. Prior to the event, Rein4ce held a number of key messaging sessions with Ariel Re, prepared a media pack which included talking points, a list of media interviews, profiles of journalists and the media they represent, and a list of meeting opportunities. Rein4ce staffed all media interviews and produced daily coverage reports.
Results
The 2023 Monte Carlo Rendez-Vous was a successful event for Ariel Re from a public relations perspective, building on the positive profile raising achieved by Rein4ce for the company and its key executives at the previous year’s Rendez-Vous. Ariel Re was able to grow its property book in 2023 and 2024, helped no doubt by its elevated market profile.
Highlights included: Ryan Mather on the front cover of Bermuda Re+ILS and also featured in The Insurer, Insurance Insider and AM Best TV; Head of Cyber Daniel Carr featured in Global Reinsurance, Insurance Day, The Insurer, and Emerging Risk; Head of International Property Reinsurance Joe Willens and Property Reinsurance Underwriter Tom Orton featured in Intelligent Insurer, The Insurer, Global Reinsurance, and Business Insurance.
What the client said
Our new owners were keen for the new Ariel Re 2.0 to be different from the way we had previously operated with growth and focus being key objectives. With the help of Rein4ce we have been able to think more clearly about our communication strategies and transform our earlier messaging in line with our growth plans. We approached Monte Carlo very differently from prior years with clear objectives and plans for media and client engagement. Ariel Re was able to grow its property book in 2023 and 2024, helped no doubt by its elevated market profile.
David Hosier, Head of Governance, Risk & Compliance at Ariel Re
Client: Intangic
Date: March 2024
High level overview
Cyber underwriter Intangic MGA engaged Rein4ce for its launch in March 2023 and we have continued to support the company.
Intangic has developed a ground-breaking product – CyFi™ the industry’s first parametric policy – that offers large corporations fast recovery from the material impact of cyber threats. The company uses smart technology to monitor clients’ risk activity and assess any loss in share value following malicious activity.
Strategy
As Intangic is offering a truly innovative model for cyber security, Rein4ce wanted to ensure a big splash for the launch. Our aim was to deliver the message loud and clear to the media to highlight a world-first and gain as wide as possible coverage across all platforms.
As well as the dynamic high-level messaging, we communicated the important technical details of the product in an understandable way to capture the attention of a generalist audience of journalists, specialist writers, investors and re/insurance professionals and potential clients, as well as those well versed and active in technology and cyber.
We helped Intangic develop their technical messages in a way that could be clearly understood by an insurance audience.
We continue to tell Intangic’s powerful story and maintain interest by pitching thought leadership articles, generating news stories about the company, setting up meetings with journalists, and supporting the company at industry conferences.
Most notably in June 2023 Rein4ce supported Intangic on the launch of its dashboard at the AIRMIC conference. In August 2023 we announce Intangic’s paper on cyber state actor threats. Both resulted in increased market recognition for the business.
As Intangic is underwritten by AXA XL, we ensure they are consulted on all external communications in a consistent and effective manner.
Results
Intangic may be a small, new company but it is already well known and respected in the market. When Intangic executives arrive to do business, other parties are invariably aware of the company and its innovative parametric cyber model through the media activity gained by Rein4ce.
The launch press release resulted in a total of 425 news stories. Of the articles published, 16 were in key insurance trade press. The key including target titles: Insurance Insider, AM Best, Reinsurance News, The Insurer, Intelligent Insurer, and Insurance Journal. Rein4ce was also able to secure seven media interviews for Intangic post-launch.
What the client said
At every stage of our relationship with Rein4ce, they have given us excellent advice and support in a straightforward manner. They consistently refine our messages to ensure they are clear and relevant to a wide audience. The Rein4ce approach means we got off to the best possible start, and that we continue to enjoy a high profile in the market. I couldn’t be happier.
Ryan Dodd, Founder and CEO at Intangic
Client: Gabriel
Date: April 2024
High level overview
Gabriel is a start-up technology company designed to prevent mass shooting incidents – or mitigating against the effects if they do take place – that works closely with insurance and reinsurance companies.
Gabriel deploys AI and Machine Learning in a software platform for clients to detect potential workplace violence scenarios before they occur. The smart software allows the client to respond to the incident in real time, lock down safe areas, and alert the emergency services. This swift, holistic solution allows clients to get on the front foot quickly and prevent mass shootings from occurring, or severely lessen the impact if they do take place.
Strategy
Gabriel engaged Rein4ce in January 2024. Following consultation with Gabriel, our objective was to raise the profile of Gabriel and Founder Yoni Sherizen in the global re/insurance media to increase business opportunities with re/insurers.
Our activity included brainstorming for key messages; creating ideas for thought leadership pieces, drafting press releases, organising media interviews, and successfully pitching opinion piece ideas.
Results
In the first four months alone, Rein4ce secured a number of successful pieces of media coverage. These included a press release on a joint initiative with Chaucer, and interviews with The Insurer, Global Reinsurance, Insurance Day, and Insurance Journal. Rein4ce also secured media interviews at RISKWORLD, the annual conference of the Risk and Insurance Management Society (RIMS) conference, and provided a thought leadership article on California workplace violence that was published in Insurance Journal.
What the client said
Communicating our value proposition to an international insurance market with many niches and subspecialties was simply overwhelming, but the Rein4ce team knew how to create interest, a valuable story, content and leverage their relationships to convey the power of what we have to offer the world of risk. I wanted PR activity to raise interest in the business among potential clients, and Rein4ce has successfully delivered this quickly and effectively.
It’s a delight working with well-informed, focused and friendly professionals in what can be a daunting industry. The Rein4ce team has helped us navigate complex messaging with everyone from insurance giants to niche players and industry influencers. Their ability to focus on securing coverage of maximum impact has been a game-changer for us.
Yoni Sherizen, Founder at Gabriel
Client: FloodFlash
Category: Project work, public relations, strategic communications, social media
Date: June 2024
High level overview
FloodFlash is an award-winning parametric flood insurance company. FloodFlash sensor technology is the first of its kind on the market and enables the company to provide its rapid payout flood products to businesses and public entities that struggle to secure flood terms anywhere else.
Strategy
FloodFlash engaged Rein4ce in January 2024. Following consultation with FloodFlash, our objective was to raise the profile of the company in the US to coincide with its expansion into new states, and position senior executives as thought leaders in natural catastrophes, climate change, and parametric technology.
Results
In the six months spent working with FloodFlash, Rein4ce has generated significant coverage in the trade press. This includes organising a number of interviews for Chief Executive Officer Adam Brimmer, Chief Underwriting Officer Ian Bartholomew, and US Commercial Director Rich Coyle in trade media including Insurance Journal, Insurance Day, The Insurer, and Insurance Business.
What the client said
Working with Rein4ce has been fantastic. Stephen and Fiona have been diligent and knowledgeable in their approach, always working to get the best outcomes. We’ve benefitted from first rate coverage since working with them. I’d recommend them to anyone that needs support with deep knowledge of the insurance industry.
Chris Sills, Marketing Manager at FloodFlash
Client: FloodFlash
Category: Project work, public relations, strategic communications, social media
Date: June 2024
High level overview
FloodFlash is an award-winning parametric flood insurance company. FloodFlash sensor technology is the first of its kind on the market and enables the company to provide its rapid payout flood products to businesses and public entities that struggle to secure flood terms anywhere else.
Strategy
FloodFlash engaged Rein4ce in January 2024. Following consultation with FloodFlash, our objective was to raise the profile of the company in the US to coincide with its expansion into new states, and position senior executives as thought leaders in natural catastrophes, climate change, and parametric technology.
Results
In the six months spent working with FloodFlash, Rein4ce has generated significant coverage in the trade press. This includes organising a number of interviews for Chief Executive Officer Adam Brimmer, Chief Underwriting Officer Ian Bartholomew, and US Commercial Director Rich Coyle in trade media including Insurance Journal, Insurance Day, The Insurer, and Insurance Business.
What the client said
Working with Rein4ce has been fantastic. Stephen and Fiona have been diligent and knowledgeable in their approach, always working to get the best outcomes. We’ve benefitted from first rate coverage since working with them. I’d recommend them to anyone that needs support with deep knowledge of the insurance industry.
Chris Sills, Marketing Manager at FloodFlash
Client: FloodFlash
Category: Project work, public relations, strategic communications, social media
Date: June 2024
High level overview
FloodFlash is an award-winning parametric flood insurance company. FloodFlash sensor technology is the first of its kind on the market and enables the company to provide its rapid payout flood products to businesses and public entities that struggle to secure flood terms anywhere else.
Strategy
FloodFlash engaged Rein4ce in January 2024. Following consultation with FloodFlash, our objective was to raise the profile of the company in the US to coincide with its expansion into new states, and position senior executives as thought leaders in natural catastrophes, climate change, and parametric technology.
Results
In the six months spent working with FloodFlash, Rein4ce has generated significant coverage in the trade press. This includes organising a number of interviews for Chief Executive Officer Adam Brimmer, Chief Underwriting Officer Ian Bartholomew, and US Commercial Director Rich Coyle in trade media including Insurance Journal, Insurance Day, The Insurer, and Insurance Business.
What the client said
Working with Rein4ce has been fantastic. Stephen and Fiona have been diligent and knowledgeable in their approach, always working to get the best outcomes. We’ve benefitted from first rate coverage since working with them. I’d recommend them to anyone that needs support with deep knowledge of the insurance industry.
Chris Sills, Marketing Manager at FloodFlash
Client: FloodFlash
Category: Project work, public relations, strategic communications, social media
Date: June 2024
High level overview
FloodFlash is an award-winning parametric flood insurance company. FloodFlash sensor technology is the first of its kind on the market and enables the company to provide its rapid payout flood products to businesses and public entities that struggle to secure flood terms anywhere else.
Strategy
FloodFlash engaged Rein4ce in January 2024. Following consultation with FloodFlash, our objective was to raise the profile of the company in the US to coincide with its expansion into new states, and position senior executives as thought leaders in natural catastrophes, climate change, and parametric technology.
Results
In the six months spent working with FloodFlash, Rein4ce has generated significant coverage in the trade press. This includes organising a number of interviews for Chief Executive Officer Adam Brimmer, Chief Underwriting Officer Ian Bartholomew, and US Commercial Director Rich Coyle in trade media including Insurance Journal, Insurance Day, The Insurer, and Insurance Business.
What the client said
Working with Rein4ce has been fantastic. Stephen and Fiona have been diligent and knowledgeable in their approach, always working to get the best outcomes. We’ve benefitted from first rate coverage since working with them. I’d recommend them to anyone that needs support with deep knowledge of the insurance industry.
Chris Sills, Marketing Manager at FloodFlash
Client: FloodFlash
Category: Project work, public relations, strategic communications, social media
Date: June 2024
High level overview
FloodFlash is an award-winning parametric flood insurance company. FloodFlash sensor technology is the first of its kind on the market and enables the company to provide its rapid payout flood products to businesses and public entities that struggle to secure flood terms anywhere else.
Strategy
FloodFlash engaged Rein4ce in January 2024. Following consultation with FloodFlash, our objective was to raise the profile of the company in the US to coincide with its expansion into new states, and position senior executives as thought leaders in natural catastrophes, climate change, and parametric technology.
Results
In the six months spent working with FloodFlash, Rein4ce has generated significant coverage in the trade press. This includes organising a number of interviews for Chief Executive Officer Adam Brimmer, Chief Underwriting Officer Ian Bartholomew, and US Commercial Director Rich Coyle in trade media including Insurance Journal, Insurance Day, The Insurer, and Insurance Business.
What the client said
Working with Rein4ce has been fantastic. Stephen and Fiona have been diligent and knowledgeable in their approach, always working to get the best outcomes. We’ve benefitted from first rate coverage since working with them. I’d recommend them to anyone that needs support with deep knowledge of the insurance industry.
Chris Sills, Marketing Manager at FloodFlash